Education CRM, IVR & Digital Transformation for India’s Leading Learning Group
Veranda Learning Solutions, Education CRM, CRM for Education Institutes, EdTech CRM Software, IVR Integration for Education, Lead Management System, Sales Automation for Education, Webkype CRM, Student Enrollment CRM, Education Sales Platform, AWS Hosted CRM
The Veranda Learning Solution CRM & Websites project is a large-scale EdTech digital transformation initiative delivered by Webkype, focused on automating student lead management, sales operations, telephony workflows, analytics, and digital presence for one of India’s fastest-growing education companies — Veranda Learning Solutions.
The solution unified CRM, IVR calling systems, inbound & outbound telephony, MIS dashboards, campaign tracking, and responsive websites into a single, scalable platform designed to support multi-center, multi-brand education operations across India.
About Veranda Learning Solutions
Veranda Learning Solutions Limited is a publicly listed Indian education and EdTech company, founded in 2018 by the Kalpathi AGS Group. The company delivers blended learning (online + offline) programs across competitive exams, professional certifications, test preparation, and upskilling segments.
Veranda Learning – Key Facts & Market Data
- 200+ learning centers across India
- 75,000+ students trained annually
- 30,000+ competitive exam achievers
- 100+ top exam rank holders every year
- 25+ education and skilling partners
- Global expansion via SNVA EduTech, reaching 200,000+ learners worldwide
- Q1 FY25 Revenue: ~₹118.99 crore (≈73% YoY growth)
- Q1 FY25 EBITDA: ~₹27.61 crore (≈400% growth)
- FY25 Revenue Target: ₹600+ crore
- Consistent EBITDA and revenue expansion through FY26
Veranda Learning is positioned as a high-growth education platform combining pedagogy, scale, and technology.
Business Challenges Faced by Veranda Learning
As Veranda expanded rapidly across locations and brands, it encountered several operational and technology bottlenecks:
🔹 Fragmented Lead Management
- Leads generated from websites, campaigns, centers, and partners were siloed
- No unified student journey visibility
- Delayed follow-ups reduced enrollment conversions
🔹 Distributed Sales & Admission Teams
- Hundreds of counselors across centers
- Lack of centralized performance tracking
- Manual reporting and inconsistent accountability
🔹 Inefficient Telephony & Calling Workflows
- Inbound and outbound calls not synced with CRM
- No structured IVR routing
- Limited call analytics and follow-up automation
🔹 Absence of Real-Time MIS & Analytics
- No single dashboard for leadership
- Campaign ROI difficult to measure
- Center-wise and agent-wise insights missing
Solution: Veranda Learning CRM & Websites by Webkype
Webkype delivered a fully integrated Education CRM ecosystem, purpose-built for student enrollment, sales automation, and multi-center scalability.
What Webkype Delivered to Veranda Learning
✅ 1. Custom Education CRM Platform
A bespoke CRM for education institutions, designed to manage the complete student acquisition lifecycle:
- Centralized lead capture
- Intelligent lead scoring
- Automated counselor assignment
- Role-based access control
- Student journey tracking
✅ 2. Sales, Admissions & Staff Management
The CRM enables:
- Counselor performance dashboards
- Target tracking & productivity analytics
- Team-wise and center-wise reporting
✅ 3. Lead Source & Campaign Integration
Webkype integrated all inbound channels:
- Websites
- Digital campaigns
- Offline centers
- Partner referrals
With real-time lead attribution and campaign ROI tracking.
✅ 4. Automated Lead Assignment Engine
Leads are auto-assigned based on:
- Geography
- Program eligibility
- Counselor availability
- Skill specialization
This significantly improved response time and conversion rates.
✅ 5. Visual Sales Pipeline & Conversion Tracking
- Customizable pipeline stages
- Automated reminders & follow-ups
- Conversion velocity analysis
✅ 6. MIS Dashboards & Advanced Analytics
Leadership dashboards provide:
- Real-time enrollment metrics
- Funnel performance
- Campaign effectiveness
- Center-wise comparisons
✅ 7. IVR (Interactive Voice Response) Integration
A fully integrated education IVR system:
- Smart call routing
- Course-based menu flows
- CRM-synced call logs
- Reduced call drop-offs
✅ 8. Inbound & Outbound Calling Automation
- Predictive dialer
- Call recording & tagging
- Automated follow-ups
- Counselor productivity tracking
✅ 9. Data Migration & Import Framework
Legacy data was securely migrated without loss, ensuring continuity and analytics accuracy.
✅ 10. Campaign & Marketing Automation
- Campaign tracking
- Source attribution
- Conversion analytics
✅ 11. SEO-Optimized Responsive Websites
Webkype delivered mobile-first, high-conversion websites:
- Integrated with CRM lead capture
- Optimized for SEO & performance
- Designed for admissions conversion
